As I address this subject further, you may be interested in a previous blog post on viral advertising.
Predictable viral word of mouth advertising begins with the vision of an individual or small group. I mention the word predictable because a youtube video of a track runner catching a hurdle just the wrong way, if you know what I mean, is well, unplanned*. Back to executing viral…
*Unless your a goofus that practices shooting a video of you acting like your messing up on a hurdle. Which crazy enough, I might try if I thought it would further traffic exchanges.
Now let’s look at the traffic exchange communities, the Cash Surfing Network and the Plus 1 Daily. The passionate and knowledgeable people meet at webinars currently hosted at Blab. CSN is at 6pm eastern Monday-Friday and P1D is at 4pm eastern Monday-Thursday.
CSN is headed by Marcus Wahl, Ken Locatelli, Rodney Hage, and Eric Goettman. Plus 1 Daily is headed by Justin Ledvina, Jon Olson, and Tim Linden. These are the individual/small groups that see a greater vision for the industry.
Now begins the reaching out process, the spread. Obviously, there are people that support the webinars or what would be the point of doing them and members support traffic exchanges because that is what makes them work. We greatly appreciate that support because we understand that without it, there is nothing. These small groups of passionate supporters reach out to communities they are involved in and the growth process goes further.
Remember, you represent your community. Might I add that it is value that attracts people and keeps the ball rolling. Now let’s talk about the vehicle of our message. We could open our door at home and yell, “Hey, have you heard about traffic exchanges? They are really great!” but we would probably just bother our neighbors. Instead, our target is more online as that is where our industry is hosted (I’m not saying that going to a live convention of marketers could not be a productive place to discuss traffic exchanges).
Online methods of reaching communities include facebook, twitter, g+, and linkedin. These sites have tons of people using them and are full of micro communities. People gravitate towards picking specialties within these sites and in business because small groups/individuals handle very specific topics well.
The seven of us mentioned above can’t reach every place that we need to be, but, a group can. Use main stream social media, forums, message boards, emails, and anything that is your specialty, because a larger industry is one that will support your business.
If you see the future with us or enjoyed the article then give it a little social love right below ya. Heck, comment on the post so people see you when they come here. Let them know your interested in something greater.