Tag Archives: social media

5 Proven Strategies for 2016 Small Business

We need to have something to sell if we are going to market.  I don’t care what your product is these concepts will make your business a success.

  1. We start with VALUE.  Whether it’s software, a physical product, or even information, this entire process is going to be easier the more VALUE you have to work with.  The company blog should be passing out useful information related to it that is of SHAREABLE quality.  Shareable means it stands out, has exceptional quality, or unique view points.

2. Now that we have value cooking it sets us up for SOCIAL MEDIA MARKETING.  People like us to be helpful.  We can supply their needs for information which mainly should be helpful content mixed in with some, to a lesser extent, company updates.  Going for sales here should be rare because we our in a social channel.  If your lucky enough to have a community form around your company then SOCIAL MEDIA is great at strengthening the communication and bonds of it.  Listed below are popular social media channels:

A. Twitter

320 Monthly Average Users, Largest age group is 18-29 at 37% of users More Stats and Use Tips

B. Facebook

1.4 Billion Active Monthly Users, Largest age group is 18-24 at 36% of users More Stats

C. Snapchat 400 million snaps each day, 70% female 71% younger than 25 More Stats

my username at snapchat: marcuswahl1 my username at Instagram: marcuswahl1

D. View Stats on Instagram, Pinterest, Google+, and Linkedin View Here

Social Media Insight: By following good people they will be doing what we suggest, giving you good information.  It’s a great way to learn things and bond with like minded people.  Make sure you thank people for good information.

3. EMAIL MARKETING– You will be collecting emails from people signing up to your software, your company newsletter, and/or your blog.  Your excellent content can be passed out in your emails making it valuable to read them.  Even if you don’t sell anything in your emails, if people are looking forward to them, it lets them know you care and keeps your company in their mind.  Treat your list with respect, be grateful, cultivate a relationship with them, and you’ll be on your way to mastering it.

4. RELATIONSHIPS AND COMMUNITY– While the other branches are important, this is the most critical to your business.  There are many different personalities to work with and that can certainly be challenging.  Obviously, customer service enters the picture here because unhappy customers make for bad relationships.  You really should have a people person on board your company to represent you because of its importance.  If there are things you can do to encourage community, make it happen.  Work to develop loyalty.  Relationships are meant to be a strength of small business.

5. SALES– Now that you have done everything right sales shouldn’t be so difficult.  If no salesperson is there on potential purchases make sure your offers are well designed and easy to purchase.  Don’t be crazy and make it difficult for a person to spend money with you.  Sales are important, your business goes under without them.

Just put these strategies to work.  I’m sure by now your seeing how they all blend together into one complete piece.  I hope they help make your business a winner.

Power Marketing in 2016… Your Problems Demystified!

marketing in 2016

How Marketing Looked in Late 2015

  1. Original Content Marketing– Bloggers, magazines, company websites, etc. use how to’s, product release information, statistics, and interviews all to drive traffic in to raise brand awareness(a company’s presence), have back door products, and/or collect an email address.

2. Social Media Amplifies Your Message– With sharing networks like facebook having over a billion users, it is a fact that a good network will boost your exposure.  Making things easy to share and establishing a community means a lot of your marketing work is done.

Stunning, useful, original content is best, but, providing useful information to your like minded group is beneficial as well.

Here is What 2016 Will Look Like!

  1. The game stays largely the same, BUT, Video is big.  Video consumption online is huge and growing fast.  Plenty of statistics are out there to back that up.

2. In 2016 a growing importance will be put on Live Streaming Video with platforms that perform like Blab.  Periscope and Snapchat already have 100’s of millions of users!

HERE IS THE BIG REASON:  People want to connect, understand each other, see someone that doesn’t hide, and verify a person understands their subject.

Why? People yearn for the handshake, face each other style of business simply because we are social creatures.  We were made that way.  In addition, the spending of time on phones and computers only fuels the fire.  The need for human connection is there and we are supporting technology that brings us closer to it.

2016 is Yours!  Just be visible in video and don’t leave out live video!

 

 

 

Are You Strong Enough to Be a Marketing Artist?

The marketing show is exactly what it is all about.  It is showmanship that sets mediocre marketers a part from great ones.

Any intelligent person can research content and put something out there for consumption to bring traffic in…

14661739_sBe a Marketing Artist!

However, it’s a marketing artist that makes content remarkable and has a chance at real viral activity.  I would like to include an article on 10x content and I would like to draw specific attention to Rand Fishkin’s 10x Content Article which states:

Criteria for 10X Content:

 

  • Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.
  • Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and
  • Is considerably different in scope and detail from other works on similar topics
  • Loads quickly and is usable on any device or browser
  • Creates an emotional response of awe, surprise, joy, anticipation, and/or admiration
  • Has achieved an impressive quantity of amplification (through shares on social networks and/or links)
  • Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.

   Pay close attention to the words uniquely, considerably different, and creates.  The modern era of marketing is asking YOU to be an artist!  That’s good news because I was concerned being a marketer was selling my soul.  Not True!  YOU can be a marketing artist.

In summary, be on the look out for something you read and don’t forget see that really impresses you.  Get the essence from it, but, don’t copy it.  Instead think of developing your own style so your consumers can enjoy YOU, the marketing artist.

The Viral Spread of a New Product or Action

Greetings folks,

The adoption of something new, innovative, or undiscovered product
is now largely fueled by people in discussion and maintained by people in
discussion.

I have used the word discussion in place of social media because I find the words social media to be vague.
It’s just people talking and communicating.

Facebook, twitter, google+, and what is new in the next three months,
allows people to communicate at a lighting fast rate. Ideas and opinions spread quickly.

If this is such a big force, then products and ideas that are put into position to be easily shared have the
BIG ADVANTAGE.

Going large scale doesn’t have to rely on large money. Having a good product is going to make the process so much easier, but,
a product that is well received by the public and EASILY SHARED could outperform a product of superior quality!

It is time to recognize the people that talk about your product and give them an easy means to share.

How do we get from point A to Viral? Viral being that out of control word of mouth advertising that marketers dream of.

 

The adoption of something new, innovative, or undiscovered starts with an individual or small group.
They are the match to the long, long string of fireworks. Quite simply, if something is already adopted by a very large group then it has
already gone main stream.

The individual or small group, to be at maximum effectiveness, will need passion for motivation, knowledge, and execution.

Word of mouth advertising is so strong, that support from communities become the DECIDING FACTOR in many VIRAL pursuits.

Think participating in communities is a waste of time? It would appear CRITICAL to the small business person working to spread his idea
and CRITICAL to a small group working to spread their product.
Interestingly enough, this concept doesn’t only apply to business. In fact, the same process can be used to instigate change in all kinds
of positive ways.

I hope this helps your business perspective or enables you to spread ideas of positive change.

If you found something useful I just please ask that you share it 🙂

Traffic Exchanges 2 Twitter 2 Facebook?

Greetings, there is a striking similarity between traffic exchanges and facebook, twitter, etc.  I know, your thinking I’m comparing apples to oranges right now.  What in the world are you talking about?  Traffic exchanges are a community just like the other social media vehicles are, BUT, we just happen to be much smaller.  We are not that big… YET 🙂  If you don’t think TE’s are a community then really you are not participating or you just don’t know how.  Remember the te chats and the Webinars that go on regularly. We meet every Monday through Friday at 6pm eastern for example.

It’s a two way street?  That’s right traffic exchanges are capable of growing facebook and twitter, just as they can grow us(of course they are more critical to our growth).  What I mean is that a member of our community may not be a member of those sites, or in my case, the member may learn to use those sites more.  Bam, they just grew, or bigger bam, our community just grew because your using social media.

In summary, both of these vehicles represent a tremendous place to brand yourself as someone of value to these communities.  Branding yourself with value leads to attraction, and attraction is your RETURN on INVESTMENT that all businesses are looking for.  I hope this increases your awareness of social media and improves your business.

P.S. Adkreator just added a profile to the site. Enter your details and you can automatically have your fb, T, G+, etc. show right below your splash or capture page.  Take advantage!