Tag Archives: social media marketing

My Dad Said Internet Business was the List, I said Huh?

The Oldies Revisited and the New Era of 2016 Marketing

   It was about 3 years ago when I asked my dad what he thought internet business was all about.  His answer was “It’s about the List.”  But, I didn’t get it.  I mean I really didn’t get it.  The reason is that I was making my money from traffic software.  Advertising purchases and upgrades were what internet business was all about.

   My overall perspective changed to see the REAL VALUE OF A LIST and how it works intimately with a business.

  The most common sense relationship exists with your company and the public.  Value given is rewarded with value back.  A business person is in contact with their list every time they send out an email, every time they write a blog post and a former reader returns, and every time they tweet or post on social media.

These moments of contact are the time to provide VALUE.  For it is here that the all powerful BRAND, the word we hear too much in marketing, is founded.

The Classic Forms of Contact with Your Current(List) and Prospective Customers Include:

Email Marketing: It is far from dead as some people may argue.  In fact, it’s the strongest, quickest form of advertising we have.  People opt in to emails and their email box waits to hear from you.  The conversation of emails is private only to these select people.  The list may be huge, but remember, it’s a private club.  It’s a great place to provide VALUE and build a relationship.  Treat your list with respect, be grateful, and value will be rewarded with value.

Best Article I have seen on List Building.  Best Article on Subject Headers.

Blogging:  It’s another classic item worth it’s weight in gold.  The blog is the place to put information value out there.  Cover things that surround your industry.  Your blog should be designed as well as your website.  This is also a place that you want to collect email addresses.  The name of the game is to attract new business and always to stay in contact.  Here are two tools to get your blog shared and set up for collecting email addresses.  Both are highly suggested.  Rocket Responder and Sumome.com  Sumome has some great FREE functions and Rocket Responder is a dream auto-responder.

Affiliate Marketing: Don’t over look what power your affiliates can have.  We have a strong affiliate program that we benefit greatly from and we are thankful for it.  We are more then happy to share our company profits with our hard working affiliates and you should too.

Banner Advertising: A banner can be placed almost anywhere.  Finding the right place to purchase banners can take some time and experimentation.  Just know that they can be incredibly cost efficient.  Don’t forget that even though banners can be small they still offer a chance to brand(show presence) by getting your logo and or picture out there.  Are you on a low budget?  Check out this system that offers free banner trading, Buckets of Banners.

Forums: I don’t do forums myself, but fortunately I have dug up some information on promoting in them.  If your interested in forum advertising check out these tips.

Search Engine Optimization:  My current feeling is that it can be quite expensive to achieve and maintain search engine position with a paid service if your on a low budget business.  However, if your developing a high quality site with creative marketing, google should be able to get it right and give your site the nod of approval.  Enjoy this short video on overall online success strategy which is followed by an interview with an SEO expert.  15:02 in is the SEO part if you want to skip ahead.  Big thanks to Clint from Olympiaseo.com for the interview.

Analytics: In 2012 the latest version of google analytics was released.  If you would like to signup for google analytics free you can do so here.  Here is a guide to getting started.  You can generate an insane amount of statistics that are sure to help your business here.

Finally, the big social media networks.  These are marketing gold.  I have already written on social media in 5 Proven Strategies to Small Business in 2016, 302 Million Reasons to Read this Blog Post, and The Viral Spread of a New Product or Action.

   In summary, dad was right, internet business is in the list, but might I add dad, it’s also in a VALUABLE BRAND.  Hope you enjoyed it and it improves your business.

302 Million Reasons to Read this Blog Post

Twitter has 302 million monthly active users.

How Can You Use it For Your Business?

If you are brand spanking new to twitter don’t be intimidated. This program was built for
simplicity. To follow just means to hear from someone. If someone follows you that just means
they want to hear from you. The above diagram shows how to easily navigate twitter.

What do we know about Twitter Users?

The largest user group is Asia Pacific at 33% and closely behind is North America at 24%.

The largest age group is 18-29 years of age at 37%

Statistics taken from BusinessInsider.com View More Stats There

The Way Twitter Organizes Itself

A # or pound sign is used to break things into categories or conversations. So say we wanted to talk about this blog and have a conversation about it we would use #contentzoos along with our messages in our tweets so that we could easily track this conversation down with the search box

I view the # or pound sign system as a mini search engine as well We can expect people searching for say #blog to find tweets that we have put #blog in. For a tag that is that popular we would expect a lot of competition

Those are two big reasons to understand the simple adding of a # to whatever tag word you need.

What tag or # should we use for maximum search strength? Great question. A software developer thinks they have the answer. Check out Ritetag.com if your interested. I tried it out and I’m currently playing with it. It works to give you maximum and proper exposure in the # searches of twitter.

In summary, use twitter to accomplish some amazing things with networking and organic traffic. Take it a step further with Ritetag.com to maximize your #’s. There are 302 million reasons to do it!

Find me on TWITTER Here.

Meet People Where THEY are at & Cater to Your Strengths

Why even do social media as a marketer? Duh, that is where ton’s of people are and a good message can be spread quickly for free. Today we’ll talk about using multiple platforms to reach people. The reason we do it is we want to find people where THEY are comfortable and hang out. If people hang out on facebook then I need to be there. If it’s twitter then I need to be there. You get the point. However, at what point does it become too time consuming to try and be EVERYWHERE?

I currently am dedicated to Twitter and Blab, a video platform. But, I also have a presence on Facebook, Linkedin, and YouTube. Of course, I am probably at places not listed, but, this brings up the point. I shouldn’t try to be absolutely everywhere. It would cost too much time and not have enough return.

I am satisfied hitting the big ones and concentrating where I feel comfortable and strong. I encourage you to make a presence on the traditional social media platforms and to find where you fit in the best. It will help your business grow.

P.S. Don’t Miss Out on Our Recent Podcasts

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