Marketing to Marketers- The Entirely Crazy Food Chain

            Crazy Food Chain and Where You Stand

The money is in producing creative, unique, helpful concepts and leading us with your vision.  Take chances and think independently.  Improve what is out there.  Organize to make our lives easier.

Find out the how and why…
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   The traditional model of the distribution of information is still present, but, as you’ll see it’s not the only pathway.  See if you recognize these marketers and their degree of influence.

The Top Thinker– Thought Leader, Creative Ideas, Independent Thinker

Purpose:

1. They lead us in the evolution of the niche, specialty, industry, or field.
2. They have the most influence and largest potential monetization from the specific subject.
All roads point back to them.

The Adopter– A person absorbs ideas of a top thinker then shows support.

Purpose:

1. Help us by presenting the top thinkers ideas in an easy to understand way.
2. Further ideas by improving them.
3. They may inspire others to give greater merit to a top thinker.

The Organizer– Simply takes material from top thinkers and adopters then organizes it.

Purpose:

1.  Helps us to find relevant, meaningful ideas quickly.

 The Consumer– The seeker of information and motivation.

Purpose:

1. A large audience that can be monetized.

   If you don’t ever do any work then you’ll always be a consumer.  It’s quite possible that in your field you will bounce between these roles.  The good news is that becoming a thought leader can be a faster process than it was before.  The reason is your ideas can be shared by social media(twitter, facebook, etc.) at a very rapid pace.

   Advertising and established followings are still strong, but, you can see how unique, helpful concepts can catch up or even pass up the traditional with word of mouth advertising(social media).

   Winning peoples respect and attention is the name of the game.  Aim for being the top thinker as much as possible.  If you can’t create then adopt and improve.  If you can’t adopt then organize for us.  Consume to help you do all the above.

The money is not in just consuming.

   The money is in producing creative, unique, helpful concepts and leading us with your vision.
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3 thoughts on “Marketing to Marketers- The Entirely Crazy Food Chain

  1. Barbara DelGiudice

    Hi Marcus a very well done blog post. I am having trouble understanding what Monetization and Monetized means in the article. This is the definitions of monetization: is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks

    And here is the definition of monetized: convert into or express in the form of currency.

    Thanks. 🙂

    Reply
    1. Marcus Wahl Post author

      Barb lets take a simple example with adkreator.com , your site. You are already giving great upgrades out there. But, can we monetize more with your site? Examples would include selling an advertising spot in your adkreators member area. You may use your list to advertise other things in the industry. Maybe you might sell premium clip art at your site. We are looking for ways to take your site and make money… monetization.

      Reply

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