Earlier I was talking about meeting people where they are, where they are comfortable.
Use Different forms of social media because some people prefer a specific platform.
Also, as people use different forms they are more likely to run into you.
In addition, provide value to people that might potentially be on your email list.
Now for the golden moment. This is something very very big for someone new to online marketing to understand. It literally is not the size of your email list or amount of twitter followers. The reason is that if nobody is listening there is never going to be any action taking or sale. This is why you should strive to make a connection with the people you are working with. You should supply them with value.
1,000,000 email subscribers or 100,000 twitter followers with 5 action takers is bad
1,000 email subscribers or 1,000 twitter followers with 100 action takers is better
Get the math?
P.S. Catch the most recent podcast here:
Podcast – Leadership