How Marketing Looked in Late 2015
- Original Content Marketing– Bloggers, magazines, company websites, etc. use how to’s, product release information, statistics, and interviews all to drive traffic in to raise brand awareness(a company’s presence), have back door products, and/or collect an email address.
2. Social Media Amplifies Your Message– With sharing networks like facebook having over a billion users, it is a fact that a good network will boost your exposure. Making things easy to share and establishing a community means a lot of your marketing work is done.
Stunning, useful, original content is best, but, providing useful information to your like minded group is beneficial as well.
Here is What 2016 Will Look Like!
- The game stays largely the same, BUT, Video is big. Video consumption online is huge and growing fast. Plenty of statistics are out there to back that up.
2. In 2016 a growing importance will be put on Live Streaming Video with platforms that perform like Blab. Periscope and Snapchat already have 100’s of millions of users!
HERE IS THE BIG REASON: People want to connect, understand each other, see someone that doesn’t hide, and verify a person understands their subject.
Why? People yearn for the handshake, face each other style of business simply because we are social creatures. We were made that way. In addition, the spending of time on phones and computers only fuels the fire. The need for human connection is there and we are supporting technology that brings us closer to it.
2016 is Yours! Just be visible in video and don’t leave out live video!