Category Archives: social media

My Dad Said Internet Business was the List, I said Huh?

The Oldies Revisited and the New Era of 2016 Marketing

   It was about 3 years ago when I asked my dad what he thought internet business was all about.  His answer was “It’s about the List.”  But, I didn’t get it.  I mean I really didn’t get it.  The reason is that I was making my money from traffic software.  Advertising purchases and upgrades were what internet business was all about.

   My overall perspective changed to see the REAL VALUE OF A LIST and how it works intimately with a business.

  The most common sense relationship exists with your company and the public.  Value given is rewarded with value back.  A business person is in contact with their list every time they send out an email, every time they write a blog post and a former reader returns, and every time they tweet or post on social media.

These moments of contact are the time to provide VALUE.  For it is here that the all powerful BRAND, the word we hear too much in marketing, is founded.

The Classic Forms of Contact with Your Current(List) and Prospective Customers Include:

Email Marketing: It is far from dead as some people may argue.  In fact, it’s the strongest, quickest form of advertising we have.  People opt in to emails and their email box waits to hear from you.  The conversation of emails is private only to these select people.  The list may be huge, but remember, it’s a private club.  It’s a great place to provide VALUE and build a relationship.  Treat your list with respect, be grateful, and value will be rewarded with value.

Best Article I have seen on List Building.  Best Article on Subject Headers.

Blogging:  It’s another classic item worth it’s weight in gold.  The blog is the place to put information value out there.  Cover things that surround your industry.  Your blog should be designed as well as your website.  This is also a place that you want to collect email addresses.  The name of the game is to attract new business and always to stay in contact.  Here are two tools to get your blog shared and set up for collecting email addresses.  Both are highly suggested.  Rocket Responder and Sumome.com  Sumome has some great FREE functions and Rocket Responder is a dream auto-responder.

Affiliate Marketing: Don’t over look what power your affiliates can have.  We have a strong affiliate program that we benefit greatly from and we are thankful for it.  We are more then happy to share our company profits with our hard working affiliates and you should too.

Banner Advertising: A banner can be placed almost anywhere.  Finding the right place to purchase banners can take some time and experimentation.  Just know that they can be incredibly cost efficient.  Don’t forget that even though banners can be small they still offer a chance to brand(show presence) by getting your logo and or picture out there.  Are you on a low budget?  Check out this system that offers free banner trading, Buckets of Banners.

Forums: I don’t do forums myself, but fortunately I have dug up some information on promoting in them.  If your interested in forum advertising check out these tips.

Search Engine Optimization:  My current feeling is that it can be quite expensive to achieve and maintain search engine position with a paid service if your on a low budget business.  However, if your developing a high quality site with creative marketing, google should be able to get it right and give your site the nod of approval.  Enjoy this short video on overall online success strategy which is followed by an interview with an SEO expert.  15:02 in is the SEO part if you want to skip ahead.  Big thanks to Clint from Olympiaseo.com for the interview.

Analytics: In 2012 the latest version of google analytics was released.  If you would like to signup for google analytics free you can do so here.  Here is a guide to getting started.  You can generate an insane amount of statistics that are sure to help your business here.

Finally, the big social media networks.  These are marketing gold.  I have already written on social media in 5 Proven Strategies to Small Business in 2016, 302 Million Reasons to Read this Blog Post, and The Viral Spread of a New Product or Action.

   In summary, dad was right, internet business is in the list, but might I add dad, it’s also in a VALUABLE BRAND.  Hope you enjoyed it and it improves your business.

5 Proven Strategies for 2016 Small Business

We need to have something to sell if we are going to market.  I don’t care what your product is these concepts will make your business a success.

  1. We start with VALUE.  Whether it’s software, a physical product, or even information, this entire process is going to be easier the more VALUE you have to work with.  The company blog should be passing out useful information related to it that is of SHAREABLE quality.  Shareable means it stands out, has exceptional quality, or unique view points.

2. Now that we have value cooking it sets us up for SOCIAL MEDIA MARKETING.  People like us to be helpful.  We can supply their needs for information which mainly should be helpful content mixed in with some, to a lesser extent, company updates.  Going for sales here should be rare because we our in a social channel.  If your lucky enough to have a community form around your company then SOCIAL MEDIA is great at strengthening the communication and bonds of it.  Listed below are popular social media channels:

A. Twitter

320 Monthly Average Users, Largest age group is 18-29 at 37% of users More Stats and Use Tips

B. Facebook

1.4 Billion Active Monthly Users, Largest age group is 18-24 at 36% of users More Stats

C. Snapchat 400 million snaps each day, 70% female 71% younger than 25 More Stats

my username at snapchat: marcuswahl1 my username at Instagram: marcuswahl1

D. View Stats on Instagram, Pinterest, Google+, and Linkedin View Here

Social Media Insight: By following good people they will be doing what we suggest, giving you good information.  It’s a great way to learn things and bond with like minded people.  Make sure you thank people for good information.

3. EMAIL MARKETING– You will be collecting emails from people signing up to your software, your company newsletter, and/or your blog.  Your excellent content can be passed out in your emails making it valuable to read them.  Even if you don’t sell anything in your emails, if people are looking forward to them, it lets them know you care and keeps your company in their mind.  Treat your list with respect, be grateful, cultivate a relationship with them, and you’ll be on your way to mastering it.

4. RELATIONSHIPS AND COMMUNITY– While the other branches are important, this is the most critical to your business.  There are many different personalities to work with and that can certainly be challenging.  Obviously, customer service enters the picture here because unhappy customers make for bad relationships.  You really should have a people person on board your company to represent you because of its importance.  If there are things you can do to encourage community, make it happen.  Work to develop loyalty.  Relationships are meant to be a strength of small business.

5. SALES– Now that you have done everything right sales shouldn’t be so difficult.  If no salesperson is there on potential purchases make sure your offers are well designed and easy to purchase.  Don’t be crazy and make it difficult for a person to spend money with you.  Sales are important, your business goes under without them.

Just put these strategies to work.  I’m sure by now your seeing how they all blend together into one complete piece.  I hope they help make your business a winner.

302 Million Reasons to Read this Blog Post

Twitter has 302 million monthly active users.

How Can You Use it For Your Business?

If you are brand spanking new to twitter don’t be intimidated. This program was built for
simplicity. To follow just means to hear from someone. If someone follows you that just means
they want to hear from you. The above diagram shows how to easily navigate twitter.

What do we know about Twitter Users?

The largest user group is Asia Pacific at 33% and closely behind is North America at 24%.

The largest age group is 18-29 years of age at 37%

Statistics taken from BusinessInsider.com View More Stats There

The Way Twitter Organizes Itself

A # or pound sign is used to break things into categories or conversations. So say we wanted to talk about this blog and have a conversation about it we would use #contentzoos along with our messages in our tweets so that we could easily track this conversation down with the search box

I view the # or pound sign system as a mini search engine as well We can expect people searching for say #blog to find tweets that we have put #blog in. For a tag that is that popular we would expect a lot of competition

Those are two big reasons to understand the simple adding of a # to whatever tag word you need.

What tag or # should we use for maximum search strength? Great question. A software developer thinks they have the answer. Check out Ritetag.com if your interested. I tried it out and I’m currently playing with it. It works to give you maximum and proper exposure in the # searches of twitter.

In summary, use twitter to accomplish some amazing things with networking and organic traffic. Take it a step further with Ritetag.com to maximize your #’s. There are 302 million reasons to do it!

Find me on TWITTER Here.

You Have No Attention Span – 3 Ways to Market to Goldfish

Don’t worry if no attention span describes you. In many ways modern technology encourages us to be alert to multiple things quickly. All the different ways to communicate with someone takes its toll. It’s no wonder that our average attention span is going down.

The average attention span of a goldfish is 9 seconds!  Yikes.

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See the full statistics break down at Statisticbrain.com

   What challenge does this present to us as marketers? The obvious answer is get the job done fast.  Striking images, catchy text, and videos have always been important, but now it’s becoming harder and harder to keep someones attention. As long as your aware of the issue then you can spend more time focusing on the quality needed. The climate is asking you to step up and be creative.

3 Ways to Thrive in the Goldfish Market

1. Take the time to use very visual, catchy pictures.  A picture says a 1,000 words and people are wanting to consume information fast.

2. Use quality videos to capture peoples attention.  Make sure you bring them in fast.  A Study from the New York Times revealed 19.4% visitors to a video leave before 10 seconds.  It stands to reason it’s gotten worse.

3. What better way to fascinate people then with Live Steaming Video.  Take advantage of peoples love for video and pack a double punch by bringing them a live event.  With things like periscope and snapchat going crazy big you should get on the boat too.

Be ready for the big challenge in 2016 of adding visual master pieces, Hollywood quality videos, live action, and creative genius to market to a population of people that well… have the attention span of less than a goldfish!

Power Marketing in 2016… Your Problems Demystified!

marketing in 2016

How Marketing Looked in Late 2015

  1. Original Content Marketing– Bloggers, magazines, company websites, etc. use how to’s, product release information, statistics, and interviews all to drive traffic in to raise brand awareness(a company’s presence), have back door products, and/or collect an email address.

2. Social Media Amplifies Your Message– With sharing networks like facebook having over a billion users, it is a fact that a good network will boost your exposure.  Making things easy to share and establishing a community means a lot of your marketing work is done.

Stunning, useful, original content is best, but, providing useful information to your like minded group is beneficial as well.

Here is What 2016 Will Look Like!

  1. The game stays largely the same, BUT, Video is big.  Video consumption online is huge and growing fast.  Plenty of statistics are out there to back that up.

2. In 2016 a growing importance will be put on Live Streaming Video with platforms that perform like Blab.  Periscope and Snapchat already have 100’s of millions of users!

HERE IS THE BIG REASON:  People want to connect, understand each other, see someone that doesn’t hide, and verify a person understands their subject.

Why? People yearn for the handshake, face each other style of business simply because we are social creatures.  We were made that way.  In addition, the spending of time on phones and computers only fuels the fire.  The need for human connection is there and we are supporting technology that brings us closer to it.

2016 is Yours!  Just be visible in video and don’t leave out live video!

 

 

 

The Day Social Media and Traffic Exchanges Understood Each Other

Self-Proclaimed or Actual Social Media Experts and Guru’s… You Are Our friends.

Today I would like to compare Twitter to a Manual Traffic Exchange.  Just about everybody knows twitter is a place to trade little blurbs of text with or without media attached to it with each other.  However, many may not know what a traffic exchange is.  The easiest definition of a manual traffic exchange is people sharing sites with each other and proving they are in front of their computer to view them.  If twitter were more like a traffic exchange the following would happen.

 

Every so often the icons in the top right would appear.  You would be asked to click on the matching icon.  This would prove that you are looking at twitter.

 

Obviously, twitter doesn’t need to do something like this because people willingly agree to receive the information from the people they follow.  But, what if it was just one giant pool of tweets and you wanted your tweet seen.  There would have to be some sort of a trade off system so everybody got their well deserved chance to be seen.

 

Wallah, after viewing one page you receive a credit.  That credit allows your page to be seen.
This is exactly what goes on in a manual traffic exchange.

 

Manual Traffic Exchange Target Market: Currently in manual traffic exchanges I see other traffic exchanges, online systems, tools, capture pages(list building), maybe a blog, and other odds and ends.  A lot of it has to do with online business.

 

This audience is motivated by wanting to get traffic to their website or advertisement.

The point of this is to show you how important the outreach to online business people on twitter is for the traffic exchange industry.

and the reverse is also true, online business people can see the value of traffic exchanges.

If you login and surf 100 pages at a Manual Traffic Exchange you quickly will understand the target market feel.

 Hug a Self-Proclaimed Social Media Guru Today!
and by all means tweet this blog post out 😉

3 Quick Moves for Blab.im Social Media Success

I’ve been using Blab.im for quite a while now. Today we are going to cover three quick moves to get your message out there.

  1. Record your blab– Blab makes it insanely easy to record what you share.  After you start your blab it’s in the upper left to start and end your recording.  Your video will be stored for free.
  2.  Upload to Youtube– One click will upload your video to Youtube.  I love this feature.  After your show has ended just find your recorded show.  I just use the search box for “Legacy Hour”, the name of our show to find it.  I click on it and then on the left hand side I press “Upload to Youtube”.  Amazingly easy.
  3. Download the Audio from an Email from Blab– After recording your show and it has ended, eventually an email will arrive in your registered email with blab.  You can download the audio and video from here.  The audio is in mp3 format and you can easily upload it to a Podcast Site.

That’s it!  Three quick moves to get your message out with blab.

Have an amazing weekend

P.S. Did you miss the Podcast– Standing Out and Getting Results

Lists are So About Engagement! Get a Response

Earlier I was talking about meeting people where they are, where they are comfortable.
Use Different forms of social media because some people prefer a specific platform.
Also, as people use different forms they are more likely to run into you.
In addition, provide value to people that might potentially be on your email list.

Now for the golden moment. This is something very very big for someone new to online marketing to understand. It literally is not the size of your email list or amount of twitter followers. The reason is that if nobody is listening there is never going to be any action taking or sale. This is why you should strive to make a connection with the people you are working with. You should supply them with value.

1,000,000 email subscribers or 100,000 twitter followers with 5 action takers is bad

1,000 email subscribers or 1,000 twitter followers with 100 action takers is better
Get the math?

P.S. Catch the most recent podcast here:

Podcast – Leadership

Meet People Where THEY are at & Cater to Your Strengths

Why even do social media as a marketer? Duh, that is where ton’s of people are and a good message can be spread quickly for free. Today we’ll talk about using multiple platforms to reach people. The reason we do it is we want to find people where THEY are comfortable and hang out. If people hang out on facebook then I need to be there. If it’s twitter then I need to be there. You get the point. However, at what point does it become too time consuming to try and be EVERYWHERE?

I currently am dedicated to Twitter and Blab, a video platform. But, I also have a presence on Facebook, Linkedin, and YouTube. Of course, I am probably at places not listed, but, this brings up the point. I shouldn’t try to be absolutely everywhere. It would cost too much time and not have enough return.

I am satisfied hitting the big ones and concentrating where I feel comfortable and strong. I encourage you to make a presence on the traditional social media platforms and to find where you fit in the best. It will help your business grow.

P.S. Don’t Miss Out on Our Recent Podcasts

Podcast – Consistency
Podcast – Business Evolution
Podcast – Price of Uniqueness