I was surfing through some traffic exchanges as I often do and was feeling pretty numb. The ads were not that creative, I couldn’t seem to connect with the people that were advertising, and were they offering me value or just trying to redirect me somewhere. Do they care about me as a customer/member?
I just get the feeling that many may be struggling to make a business out in this industry. Let’s begin a possible why… do they lack focus? I think there are a lot of people that are taking this business on as individuals. If that is the case, you can’t expect to act like a big company and provide what Google does. Your strength will be in being SPECIFIC. Another name for this is niche, but if someone is new, what the heck does niche mean 🙂 It is from something specific that smaller start ups can potentially build an empire.
You bring people into your circle of influence by having SPECIFIC VALUE. In this industry, you might start with a dedicated squeeze page to capturing email addresses of people wanting info as to the best Hot Bucks Sites and how they work. Another idea would be discussing how to win at CTP Teams. By the way, if you going to run an auto responder series the suggested tool is Rocket Responder. If you move on to website ownership, how does your website help people and provide SPECIFIC VALUE to them.
Finally, this takes us to creative. If you happen to surf, then look for things that you find really creative. Try to take away the essence from it. Obviously, don’t screen shot the advertisement, use it for your own and then say look I’m being creative. What I mean is if you look at enough creative ads, you will get a feeling of what creative means. Study creative things to get an idea of what creativity is.
Final thoughts, to see things like this in practice for this industry, and I’m not saying we are perfect, just look around a site like Legacyhits, Cash Surfing Network, Tophits4u, and Click Track Profit. They are great examples of programs that don’t look an ordinary piece of software from some commercial script. See how the programs handle support, sales, and advertising.
Hope the discussion helps your business. Have a good one!